over 1 BILLION VIEWS produced

  • 2018 Digiday Award Nominee:

    Best Branded Content Program


    winner announced March 29, 2018

    Reflections episode 2: Mariah

    Upworthy + L'Oreal collaboration

    executive producer

  • 2018 Shorty Award Nominee: Branded Series

    winner announced April 15, 2018

    Upstanders episode 8: Befriending Her Shooter

    Upworthy + Starbucks partnership

    developed and managed video optimization product

  • 2017 Webby Award Winner

    Film & Video

    Corporate Social Responsibility (Branded)

    Robin Hood Heroes: Moawia

    Upworthy + Robin Hood Foundation collaboration

    executive producer

  • Tubular Labs

    2017 #VideoAce


    #22 in views (146.9MM) and in top .01% of all publishers

    2017 Most Viewed Brand Partners on Facebook

    Executive Producer: Upworthy Brand Video Studio

  • Brandtale Best of the Week

    October 17, 2017


    Upstanders episode 2: A Racist's Rehabilitation

    Upworthy + Starbucks partnership

    developed and managed video optimization product

  • Produced Most Watched Branded Facebook Video for

    November, 2016


    Brandtale ranking (Dec 1, 2016)

    Fill My Basket

    Upworthy + Cricket Wireless collaboration

    executive producer















    • 2018 Digiday Award Nominee: Best Branded Content Program (Team: Dermablend Reflections, an Upworthy collaboration with L'Oreal  |  Award announced March 29)
    • 2018 Shorty Award Nominee: Best Branded Series (Team: Upstanders, an Upworthy collaboration with Starbucks  |  Award announced April 15)
    • 2018 Cynopsis Film Festival: 3rd Place, Single Entry Branded Content/Content Marketing (Team: Fill My Basket, an Upworthy collaboration with Cricket Wireless)
    • 2017 Webby Award
      (Team: Robin Hood Heroes: Moawia, an Upworthy collaboration with The Robin Hood Foundation)
    • 2017 Digiday Awards: Upworthy named best video publisher for brands
    • 2017 Tubular Labs: Upworthy named #VideoAce for Brand Partner Facebook Video (146.9MM views and in top .01% of all publishers)
    • 2017 Brandtale Best of the Week: Starbucks Upstanders
    • 2017 Shorty Social Good Awards Finalist: Video (Team: Fill My Basket, an Upworthy collaboration with Cricket Wireless)
    • 2016 - Produced most watch Facebook branded video for November
    • 2014 Webby Award 
      (Team: Whale Wars Blood and Water)
    • 2014 Webby People's Voice 
      (Team: Whale Wars Blood and Water)
    • 2014 Interactive Media Emmy Finalist: User Experience and Visual Design (Team: Whale Wars Blood and Water)
    • 2014 National Gold ADDY Award 
      (Team: Whale Wars Blood and Water)
    • 2014 - Official Selection: New Filmmakers New York Spring Series
    • 2013 - Official Selection: The Philip K. Dick Science Fiction Film Festival
    • 2013 - Produced/edited 3rd most and 5th most watched  Discovery Digital Networks videos
    • Developed/programmed 380 million-plus view YouTube channel
    • Produced/edited 180 million-plus view YouTube video
    • IADAS Member












    Current Work: Upworthy

    Interim Head of Video, Original and Branded

    • Develop strategy and manage productions, staff, and freelancers for the Good Media Group (Upworthy and GOOD) original and brand video studios



    2018 Original Video Growth:

    • Despite Facebook algorithm change, grew 3 second views by 10% and 30 second views by 17% in January over previous month - Upworthy’s best month in over a quarter


    • In February 2018, grew Facebook video views by 30% and watch time by 35% over previous month - Upworthy's best month since June, 2017


    Brand Content Highlights and Accomplishments:

    • Produced most viewed branded Facebook video in November, 2016: Cricket Wireless Fill My Basket


    • Provided consultation to Facebook and YouTube on how to optimize content for their respective platforms

    • Developed and manage social video optimization for Starbucks’ first branded content series: Upstanders

    • Upworthy branded Facebook videos average over 2 Million views, 4x the top 20 Facebook publishers' average


    • Developed and oversaw production of 10 original series pilots during 3 month sprint as original content development producer

  • Credits

    Digital (producer/editor)

    Whale Wars, Shark Week, Deadliest Catch, River Monsters, Through the Wormhole, Alaska: The Last Frontier, Next Great Baker, Big Giant Swords, Call of the Wildman, Everest Jump Live


    Digital (branded content producer)

    Starbucks, L'Oreal, The CW, Ford, Facebook, YouTube, Quaker, State Farm, TD Ameritrade, Cricket Wireless, Verizon, Hallmark, Whirlpool, REI, Dignity Health, Cigna, Johnson & Johnson, Ancestry.com, Minute Maid, Pratt & Whitney, Nature Valley, Old Navy, Hasbro, Kroger, Barilla, Northwestern Mutual, New Orleans Tourism, Bill and Melinda Gates Foundation, Rockefeller Foundation, Robin Hood Foundation, Ad Council Love Has No Labels


    Television (producer)

    I Want That, TLC's Toddler Bowl, Surviving Death: A Paranormal Debate


    Television (editor)

    CBS Evening News, CBS This Morning


    Interim Head of Video

    Good Media Group (Upworthy)

    Jan 2018-present


    Executive Producer, Brand Video

    Good Media Group (Upworthy)

    Oct 2015-present


    Senior Lecturer, Video Production

    University of the Arts, Philadelphia

    Spring 2017 semester


    Adjunct Professor, History of Film

    Northern Virginia Community College

    Sep 2013-Dec 2015



    Discovery Communications 

    Sep 2013-Aug 2014 /May-July 2015


    Series Producer

    DIY Network’s I Want That, season 6

    Sep 2014-May 2015



    Discovery Digital Networks

    Apr-Sep 2013



    CBS News, Washington Bureau

    Dec 2012 - March 2013



    Surviving Death: A Paranormal Debate 

    short documentary



    Media Team Lead/Video Specialist


    Aug 2004-Aug 2006 /Sep 2007-Sep 2012


    Station Manager

    FCTV, Falmouth, MA

    Sep 2006-July 2007


    Special Agent, Dept. of Defense

    Defense Security Service 

    June 2002-Aug 2003


    American University, Washington, DC

    MA in Film and TV Producing

    May 2012


    Loyola University, Baltimore, MD

    BA in Political Science | Film Minor

    May 2002

  • Selected Work

    Reflections Episode 1: Caroline

    Executive Producer

    Client: L'Oreal

    Love Has No Labels 2016

    Executive Producer

    Client: Ad Council

    Five Fundamentals of Social Change Videos

    Executive Producer

    Client: YouTube (This video was a main feature on client's Webby-winning website)

    #doingood Episode 2: Alison

    Executive Producer

    Client: Minute Maid

    Because We're All Part of the Same Story


    Upworthy Marketing Animation


    Executive Producer

    International mini doc funded by a Bill and Melinda Gates Foundation grant

    Verizon Social Justice: StreetChange

    Executive Producer

    Client: Verizon

    Parenting 2.0 Pilot

    Development Producer

    Upworthy Original Series

    2016 Producer Sizzle

    Whale Wars: Final Confrontation


    Video supporting 2013 Whale Wars television special and interactive documentary, Blood and Water

    Everest Jump Live: From Climbing to Flying


    Mini doc for cancelled 2014 Discovery live television special

    Everest Jump Live Promo


    Teaser for cancelled 2014 Discovery live television special

  • Surviving Death: A Paranormal Debate

    Surviving Death: A Paranormal Debate

    Produced and Directed by BJ Barretta - Masters Thesis Film

    Does science, faith, or reality TV have the answer to what happens after we die? This 27-minute documentary explores the afterlife, which was broadcast on multiple PBS member stations and is now available on iTunes and Amazon.